A Holiday Bailout that you can Take to the Bank!
New Study Reveals Moms are Stressed About Holiday Spending
Mom Expert, Maria T. Bailey
Discusses the Latest Research Findings & How Moms Can Get the Most Out of their Dollars this Holiday Season with Innovative Gift Ideas
Pinched pocketbooks may have you thinking "Bah Humbug" before you even start to shop this holiday season. But no one feels the stress of having to stretch that holiday dollar more than Moms who are wondering how to make the holidays festive and fun without breaking the bank. In fact, a new study from the Marketing to Moms Coalition* reveals that 85% of moms interviewed said they plan to reduce their spending this holiday season.
Maria T. Bailey brings a unique voice to today's Moms. An award-winning author, radio talk show host, and nationally known speaker she reaches over 11 million moms on TV, radio, print and online. She is the co-host of The Balancing Act on Lifetime TV and the WE-Women's Entertainment Network for Women Online. Maria is the Founder of BlueSuitMom.com, the award-winning Website for executive working mothers and Co-Founder of Newbaby.com, the largest resource of online video for Moms.
With $2.1 trillion in spending by women with children, her latest book, Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technologies (September 2008), she presents engaging new insights into the world of blogs, vlogs, podcasts, mobile devices, Mom Mavens and much more. This book is a marketer's best partner in selling product and building brand loyalty in this lucrative consumer segment. She is also the author of Marketing to Moms: Getting Your Share of Trillion Dollar Market and Trillion Dollar Moms: Marketing to a New Generation of Mothers. Ms. Bailey's expertise on work/life/family balance has made her the "go to" media resource for outlets such as the BBC, CNBC, ABC World News Tonight, CNN MONEY, Hearst Publications, "The Home Show", WPLG ABC 10, The Wall Street Journal, USA Today, Self, Smart Money, Parent, HomeChannel News and Entrepreneur. She has been featured in O Magazine, Women's Day, Money, the Chicago Tribune, and the New York Times to name a few.
*The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as a most powerful consumer group in the U.S. through research, information sharing and marketing events.
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