Mark Rovner of Sea Change Strategies shares insights into the online behaviors and preferences of major donors during a session at the Association of Fundraising Professionals International Conference in San Diego. Mark garnered chuckles from the crowd as he described the efforts nonprofit staff take to make sure the office is presentable when a donor visits. With nearly 50 percent of donors visiting an organizations Website prior to making any donation, Mark asks if they are making the same effort with their Website.
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