Hot business tip: a common mistake with e-commerce is to believe that simply launching your site is enough, as if it will do all the selling for you while you concentrate on other things. The reality is that problems with your site will cost you sales. So you need to be able to work out what's wrong, and learn how to fix it.
To understand some of the problems that hold site owners back from the sales they deserve, for this business TV show we talked with Rick Wilson, Executive Vice-President at MivaMerchant, and Bryan Eisenberg, Co-founder of Future Now.
You'll also hear how Mark Hurst, the founder at Creative Good, developed Listening Labs - a technique you can use to make sure your customers are having the best experience you can give them. We join Creative Good expert Zimran Ahmed, in New York to learn what Listening Labs are and why they work.
Remember that the experts are here to show you what could be wrong with your site. Once you understand what these problems are, you'll be able to identify and eradicate them quickly, so that you can start making more sales!
Watch this show right now, or see more shows packed with expert advice at http://www.yourbusinesschannel.com
Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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