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How to use social media sites for your advantage?
Social media or social networking (one example of social media) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.
Social media utilities create opportunities for the use of both inductive and deductive logos by its users. Claims or warrants are quickly transitioned into generalizations due to the manner in which shared statements are posted and viewed by all.
The speed of communication, breadth, and depth, and ability to see how the words build a case solicits the use of rhetoric. Induction is frequently used as a means to validate or authenticate different users' statements and words. Rhetoric is an important part of today's language in social media.
Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.
Social media signifies a broad spectrum of topics and has several different connotations. In the context of Internet marketing, Social Media refers to a collective group of web properties that are driven by users. For example, blogs, discussion boards, vlogs, video sharing sites and dating sites.
Social Media Optimization (SMO) is the process of trying to get one's content more widely distributed across multiple Social Media networks.
Social Media has two important aspects. The first, SMO, refers to on-page tactics through which a webmaster can improve a website for the age of social media. Such optimization includes adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.
Social Media Marketing, on the other hand, is an off-page characteristic of Social Media. This includes writing content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a "viral" video on YouTube and other video sites. Social Media is about being social so this off-page work can include getting involved in other similar blogs, forums, and niche communities. Search Engine Marketing or SEM involves utilization of all available Social Networking platforms to brand a product using Search Engine Optimization or SEO techniques of communication, to the end consumer.
Social media - Wikipedia, the free encyclopedia - 11:36am
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, ...
en.wikipedia.org/wiki/Social_media
SocialMedia
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www.socialmedia.com/
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The Toyota Scion social media campaign is amazing for two reasons. First, the casestudy written by the agency lists a few "rules" for social media strategy ...
www.socialmedia.biz/
Social Media
Social Media headlines pulled from around the web.
socialmedia.alltop.com/
Scobleizer — Tech geek blogger » Blog Archive What is social media? «
16 Feb 2007 ... Dare Obasanjo is asking "what is social media?" Frank Shaw (he's a VP with Waggener Edstrom and is one of the key people helping Microsoft ...
scobleizer.com/2007/02/16/what-is-social-media/
Social Media Today
Failing to meet consumer expectations damages brands, but pre-2005 (before social media began to explode) the risks were relatively small. ...
www.socialmediatoday.com/
Social Media Club
Josh Bernoff discusses the benefits and drawbacks when politicians delve into social media in his post Barack Obama vs. my.BarackObama.com on FISA — When ...
www.socialmediaclub.org/
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