http://www.advmediaproductions.com/internet-marketing-business-plan.html
A Strategic Approach to Integrated Marketing
Part 5—Implementing a Strategic Marketing Plan
Tips for conducting a competitive analysis, positioning a product or service, selecting the proper media channels and implementing an integrated marketing plan. Presented by Louise Rijk, VP of Marketing & Sales for Advanced Media Productions, at the MetroWest/495 Business Expo.
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