http://tinyurl.com/aqzqz2
TheLadders.com SuperBowl Commercial 2009
About TheLadders.com
TheLadders.com is a privately held company offering online job search and recruitment services specific to the $100K+ sector of the employment market. The company operates its primary consumer destination at www.theladders.com as well as specialized job search engines for Sales, Marketing, Finance, Human Resources, Law, Technology, Operations and all other $100K+ fields. For corporate and executive recruiters, TheLadders.com operates RecruitLadder, enabling them to easily post and manage job openings. In 2007, TheLadders.com also launched TheLadders.co.uk to provide online job search and recruitment services to the United Kingdom. TheLadders.com headquarters are located in the SoHo neighborhood of New York City; the company also holds offices in London.
TheLadders.com History
Marc Cenedella, Founder and CEO, started TheLadders.com in July 2003 to fill a gap in the world of online recruitment and high-end employment. As the Senior Vice President of Finance and Operations at HotJobs.com, Cenedella saw that, while large job boards worked well for entry and mid-level candidates, high-level job searches were not being conducted efficiently online. Job seekers were frustrated, while recruiters often elected not to post their executive opportunities online at all.
Marc's solution to this dilemma was a reverse business model that catered to the high-end job seeker. After orchestrating the $436 million sale of HotJobs.com to Yahoo!, Marc started SalesLadder.com, the first in the family of industry-focused websites exclusive to the $100K+ job market, from his living room. He purchased several programming books, scouted out some job opportunities, and started sending a personalized newsletter to a small group of friends, contacts and, eventually, subscribers. Since then, the company has experienced exponential growth, and has been recognized as the fastest-growing start up on the East Coast and the most valuable digital start up in New York City.
TheLadders.com Operations and Business Model
TheLadders.com is headquartered in New York, with offices in London. Job seekers pay a subscription fee ($30 per month) to access screened $100K+ postings in their field. This segmentation is designed to give professionals a focused job search by level and industry. It also serves as a self-selection criteria to ensure that members to the site are invested in their job search, and have an earning potential of $100K+. Along with membership, job seekers also have access to a database of pre-screened recruiters. The site facilitates connections and introductions between job seekers and recruiters.
When TheLadders.com first launched, employers were able to post openings at no charge. However, as the company evolved, TheLadders.com moved toward a subscription service for employers and executive recruiters as well (with annual subscriptions starting at $4500). Though the company faced criticism from some customers and industry experts for double dipping, charging for job postings and access to the candidate database has allowed the company to offer a more robust enterprise product with additional features and services. TheLadders business model was recently reviewed and noted in a case study published by Harvard Business School.
en.wikipedia.org/wiki/TheLadders.com
TheLadders.com SuperBowl Commercial 2009
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