Disney launches the award winning Mplayer in India
Disney joins hands with Polygenta to bring unique and innovatively designed Disney Consumer Electronics line in India. The first launch of this line is a stylish and trendy Mickey shaped Mplayer manufactured by iRiver, Korea.
IRiver was awarded the 2007 Good Design Award by Japan Industrial Design Promotion Organization (JIDPO) in October 2007 for its creativity in designing the Disney Mplayer This February, music will have a fresh new attitude in 5 different colours (Black, Pearl, Grey, Pink & Blue). The Mplayer, an MP3 player modelled after Mickey Mouse, sports a simple interface that can be used by music lovers of all ages. Disney fans can listen to the favourite music for hours, as the Mplayer provides up to 1GB of storage space. Priced at just Rs.3,499. The size is as light as 17g, running on rechargeable Lithium Polymer battery. In addition to the player itself, each box contains a standard USB 2.0 cable, earphones with detachable lanyard, quick start guide, warranty information, and mini CD-ROM.
Easy to carry, stylish to use and unique as a fashion accessory; this has been a hot seller in the International market and now makes its first step towards India. In celebration of the success of the first Mplayer, iRiver plans to release the Disney-inspired music machine in 10 more colors shortly.
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