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Cheryl Roush - Marketing Tips Secrets Basics How to Set Up An Ad Commercial to Advertise Make Money
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hi I'm Cheryl Roush with your solid gold design marketing tips, of which you can use in your business in any type of promotional material to get response and get the business. there are three stages that we need to communicate with our reader. stage one is called relevance, where we help the reader answer the question of what's in it for me? what are the benefits? why should i do business with you? and the time available is as brief as one to seven seconds to create the relevance factor. stage two is confirmation. where we help the reader by browsing through the material, skimming through, hitting the bullet points, helping them to confirm that yes, this will be perfect for me or my business, or why should I buy this? up to 90 seconds we have with the longer bodied copy throughout our marketing materials to create the confirmation message. and finally, stage three is action. make sure to tell the reader what it is that you want them to do as a result of reading your piece. whether it's call today, email, fax back, go onto the website, you need to create the type of action that you want.
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