Which Affiliate Program to Choose
Published: 28th November 2016
Before you join any affiliate program, you should ask a lot of questions. Do some research on the programs and read reviews on the net. Just be careful some of the "reviews" are just people trying to sell you the program, if there is a link to the product you can rest assured the reviewer is getting paid somehow, which makes his review highly biased. Take some time and do proper research.
Never pay to join an affiliate program. You are going to do marketing for them, so you shouldn't have to pay them anything. Imagine applying for a job and the company ask you to pay them before you get the job, same thing here.
When will I get paid ? All programs differ. They issue their cheques monthly, weekly, quarterly, it just depends on which program you join, find out before you join. Don't let when they pay put you off a program, except if they pay once a year or something silly like that. Some programs will set a minimum amount of sales before they pay out. You must check this before you join as well, no point in having to make $2000 of sales before you get paid.
What is ratio hits per sale? This is the amount of people you have to send to your page or program before you make a sale. This is extremely important because you need to know how much you can spend per click for instance. Any good program will have this data available to you, if they don't , find another program, without these stats you are just guessing.
How do these programs know that I made them a sale and how long do they track the traffic I send them? You can get a tracking code to see what the visitors do, but that can be a bit technical, if you chose a good program you can be confident that they will pay you. There is so much competition that if a company cheats their marketers they will be gone in no time. Most programs will still credit you with a sale for usually 30,60 or 90 days after the person first visited the site, these "cookies" will keep tracking depending on how long the program set them.
What kinds of stats are available? A good program will have detailed stats. They should always be available to you 24/7. You need to check these daily, to see how many impressions, hits and sales you made. Impressions are the number of times your program was viewed . A hit is when someone clicked on the banner or link.
Does the program pay for hits and impressions as well? I think they should , but not a lot do, in fact if you know of one please tell me. This is especially important for big ticket items or products that are difficult to sell. Fact is , pick something that has a better price and sells easier.
Who is behind the product? Find out who the company is and if they are stable. Know the products they are selling and the average sales they make. The more you know about the program and what they sell the easier it will be to decide if they are a good match for you and your site.
How many tiers do the program consist of? A single tier program only pays for the business you have generated yourself. A two tier program pays you for the business you generated as well as for the business someone you introduced or sponsored generated. Some programs will even pay you a small fee for every new affiliate you introduce.
What is the percentage commission paid? 20%-75% is the commission paid by most programs. This differs widely and you should know this before you join. If you find a program that pays for hits and impressions, these pay outs will be very small. This is why it is so important to know the average sale amount and the hit per sale ratio.
These are some of the questions you need to ask before joining a program. You should now all the different aspects of the program before you incorporate it into your site. Ask these questions to the affiliate programs, they should be able to answer them easily, and this will help you to pick the one that is right for you.
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