SEO or search engine optimization can be done through a number of strategies, from social media marketing to guest blogging. But if you want an easy but effective way of increasing the visibility of your website or webpage, you should focus on content. Read the rest of this article for tips on how to create content that will drive visitors to your website.
Write for Your Target Audience
Don't overly concern yourself with search engine crawlers. Sure, you have to make sure that the content you post can easily be found by search engines. But if you want to amass a loyal base of followers and/or customers, you need to make your target market your priority. Think about it: even if you are successful at capturing the attention of search engine robots and your website reaches a high spot in SERPs (search engine results pages), you still won't be able to convert your visitors with sub-par content. Thus, it's undeniably better if you write for your target audience instead of for crawlers. Besides, given the most recent changes in their algorithm, it's evident that search engines pay more attention to the quality of your site's content rather than the presence of keywords.
Use Keywords the Right Way
In the past website owners and even SEO experts were all about keyword density - that is, using keywords a specific number of times in an article or post to increase a website's visibility. This strategy may have worked wonders before, but now, it will probably do more harm than good. Awkward sentences and using a word or phrase repetitively does not make for an engaging read: you will likely turn away prospective customers with these techniques. On that note, it's better to make use of keywords naturally than to stuff them in your site's content in order to achieve a certain keyword density. Also, make use of synonyms and words/phrases related to your chosen keywords when creating content. Search engines utilize LSI (latent semantic indexing) to find content that's relevant to a search, so your chances of being "found" are still high even if you don't resort to keyword stuffing if you follow the said tip.
Still on the subject of keywords, you should also employ long tail keywords when writing content. These are more specific, lengthier versions of your basic keywords, which are often made up of a few words. For example: if you own an online store that sells shoes, a common keyword would be "shoes for sale". Using this is okay, but it's better if you use a long tail version of it, such as "stylish women's shoes for sale". The search volume for long tail keywords is smaller, but the quality of traffic you will receive will be better, which means your chances of converting a visitor into a customer are higher.
Create Valuable Content
There are certain characteristics that your content should have for your website to be noticed by search engines today. First, it should be long. Research has shown that pages that ranked high in SERPs often featured content that is over a thousand words. Second, it should be easy to read. If your writing style is too formal or makes use of jargon that not everyone can understand, you won't get as much traffic as you would if you keep the content light but informative. And third, provide answers to questions that your customers might have about your products and/or services.